Gray and Keys have been dumped like two old slippers: They stink, and no one wants them around anymore. The fact that they have been caught making lewd and sexist comments to female assistant referee's, colleagues and ex-girlfriends of colleagues is almost the sub-plot to this sorry episode.
Andy Gray and Richard Keys were considered the old guard by the new boss at Sky Sports, Barney Francis. He joined in 2009 and since then, the live football axis of Gray and Keys were on borrowed time. Everything has a sell-by date, and Richard and Andy's seems to have expired from that point in 2009 when a new boss wanted to herald a new era. Fair enough I guess.
Two things have puzzled me in recent months on Sky Sports; 1) the introduction of Ben Shepherd on some of Sky's live games, and their "Sunday Supplement" show. He's made a seamless transfer from the sofa's of GMTV (remind you of anyone) and has settled into the Sky Sports set up nicely now thank you very much, and 2) the coverage Sky have given their celebration of "20 years of Sky Sports". It's been on almost every day and night this month. Talk about ramming the point home that they've done 20 magnificent years already, and now lets look to a brilliant future together.
When I look back on these two points now, it seems obvious that there's been an agenda to re-brand and modernise their set up for some time now. Heck, when I saw the Monday Night Football studio for the first time this season, I actually thought, "how's an old codger like Andy Gray going to cope with this new technology". Ah well, I needn't have worried I guess.And so to the crux of the matter, the Sexism debate. Look, what they said about the assistant referee Sian Massey was stupid and unfair, totally agree with that, but sackable offence? I'm not so sure. Gray's comments regarding "tuck it in love" were a really lame attempt at a joke that was ignored by everyone but Keys, who just seemed to laugh like a love struck puppy-dog.
The most cringey clip was Keys' "Smash her" tirade, which by the look of things, even Jamie Redknapp found a little uncomfortable to listen to. It was a disgrace, and Keys' apology to, er, women, was it meant to be, on TALKsport yesterday was so bad it was like Alan Partridge trying to apologise to his boss after shoving a lump of cheese into his face for not giving him a second series. In the end, Keys' sealed his own fate. He hung himself to dry and I can't quite decide whether Sky made him do the interview, because they knew he'd hang himself, or whether he decided to do it off his own back to make everything ok, and failed spectacularly. Either way, you don't come back from interviews like that!
All in all though, aside from Keys' despicable rant and wide-boy attitudes which he and bessie-mate Andy Gray seem to share, I think this week has simply been a case of natural attrition. Women's football, women in football, women in sport more generally are on the increase and that can only be a good thing for everyone.
People are born at different times in life and have certain views that become out-dated sooner or later and Keys and Gray have bought it for the 50-somethings and a new wave of 30-somethings will pick the reigns up and take it from here. It's the Circle of Life, as Elton would sing.
Right, I better go and get the wife's dinner on.

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